Published on January 4, 2010 7:36 AM
The Health Ministry decided to initiate a campaign to establish a new smoking ban in Vietnam in indoor public places that will take effect in 2010.
The campaign was called "Cigarettes Are Eating You Alive". It will inform millions of Vietnamese smokers about the harmful effects of tobacco and secondhand smoke on adults and children by showing two ads about the issue on public television channels. This campaign visually portrayed how smoking damages vital organs of the body and can cause grave health problems, even death, in children who are exposed to cigarette smoke.
This campaign was originally created and used effectively as part of a complete tobacco control program in New York City. The advertisements were strictly tested in several countries, including also Vietnam, and were found to justify smokers wish to quit. The campaign has already acted in Ukraine, Lebanon, Poland and Australia, but Vietnam is the first country in Asia to launch these ads.
For example, the first ad showed in graphic detail how cigarettes damage the lungs, heart and brain by causing strokes. A second ad showed that children exposed to cigarette smoke endure more respiratory infections, ear infections, asthma and worse still, unexpected infant death.
Deputy Minister of Health Nguyen, Thi Xuyen, explained that more young people have become addicted to smoking and new dependences were raised among minors.
This was the most alarming issue that would increase the rate of and deaths due to tobacco-related diseases, she declared. The Prime Minister Nguyen Tan Dung in August signed a decision to ban smoking in indoor public places, starting on January 1, 2010.
So the public places like classrooms, healthcare facilities, libraries, theaters, cultural centers, public vehicles and indoor workplaces.
If people will violate the new legislation then they will be warned and can be fined between VND50, 000 (US$2.7) and VND100, 000 ($5.4). Inspectors from concerned agencies will be designated to enforce the decision. Vietnam will also continue to ban tobacco sales to people under 18 as well as sales via the Internet, telephone and automatic vending machines.
Statistics show that half of Vietnamese adult men are smokers, and about two-thirds of children and women are frequently exposed to secondhand smoke at home and in public places.
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